What Working With a Brand Strategist Looks Like
If you’re a founder or small business owner, you’ve probably heard the phrase “brand strategy” more times than you can count. But what does it actually mean? And what does it look like to work with a brand strategist?
Spoiler: it’s not just about picking colors or writing taglines. It’s about building the foundation that everything else in your business is built on. This includes your voice, your message, your content, and how you connect with the people you’re here to serve.
If you’re feeling unsure whether this kind of support is right for you, here’s a peek behind the curtain.
First: What Is Brand Strategy, Really?
At its core, brand strategy is the intentional, behind-the-scenes work that helps your business show up clearly and consistently. It’s about uncovering:
Who you are as a brand
What you offer and why it matters
Who you’re here to support
How you want to show up (and sound)
The message you want to be known for
It’s the why and how behind the visuals and content, and it informs every single touchpoint of your business.
So… What Happens When You Work with a Brand Strategist?
Every strategist has their own process, but at High Frequencies Collective, working together typically includes:
1. Deep Discovery
We start by getting clear on who you are, what you do, and what’s not currently working. You’ll answer thoughtful questions about your brand, audience, values, and goals - things you may not have paused to consider in a while (or ever). This is where your vision gets rooted.
2. Messaging Development
From there, I create a custom brand messaging framework that includes:
A refined mission + brand story
A memorable, sticky tagline
Voice + tone guide
Key statements you can reuse across your site, socials, and beyond
This is your brand’s language system, so you don’t have to guess what to say every time you show up.
3. Strategic Application
Together, we talk through how to use your new messaging in the real world:
What to post (and where)
How to speak about your work
How to make your content feel more aligned and less forced
You walk away with clarity and tools, not just documents that sit in a folder.
What Kind of Problems Does Brand Strategy Solve?
You’re attracting the wrong people or no one at all
You’ve pivoted or grown, but your messaging hasn’t caught up
You feel unclear on how to talk about what you offer
Your brand feels scattered or inconsistent
You’re ready to grow but need a clearer story to support that next chapter
Sound familiar? That’s where strategy comes in.
What It Feels Like to Work Together
If you’ve ever wished for someone to sit next to you, make sense of your ideas, and translate your vision into clear language that actually sounds like you: this is that.
My approach is thoughtful, collaborative, and calming. I meet you where you are, and together we co-create messaging that feels true, strategic, and sustainable.
No jargon. No fluff. Just messaging that resonates.
Ready for support?
Whether you’re building something new, evolving your brand, or simply craving more confidence in how you show up, brand strategy can help you move forward with intention. If you’re ready to learn more, feel free to shoot me an email at lara@highfrequenciescollective.com, I’d love to support what you’re building.