Lessons I’ve Learned From Supporting Small Businesses
Before I started High Frequencies Collective, I spent years in the corporate world (over a decade to be exact), leading large-scale campaigns, managing big-brand partnerships and sponsorships, and checking all the boxes of what a successful marketing career was “supposed” to look like.
But somewhere along the way, I realized I wanted something different.
Something more personal, more intentional, and more human.
That’s what led me to small business owners - the ones wearing all the hats, leading with heart, and building something that actually matters to them.
Since making that shift, I’ve had the privilege of supporting over 15 small-but-mighty brands, and I’ve learned a lot along the way. About what they need. What holds them back. And how strategic support can make all the difference when you're carrying it all on your own.
1. Clarity Creates Breathing Room
In big corporate environments, there are entire teams to “own the message.” But small business owners are often the brand voice, the marketer, the content creator, and the visionary…all at once.
When your message is murky, it slows everything down. But when your voice and value are clearly defined? You unlock more ease, more confidence, and more connection.
Clear messaging is more than a marketing tool: it’s a form of relief.
2. You Don’t Need to Do Everything, Just the Right Things
One of the biggest mindset shifts I’ve seen founders struggle with is letting go of the pressure to be everywhere. When you’re building something you care about, it’s easy to feel like you need to say yes to everything.
But strategy isn’t about doing more. It’s about focusing your energy on what actually moves the needle—and giving yourself permission to let the rest go.
Alignment over activity. Always.
3. Marketing Should Fit You, Not the Other Way Around
In the corporate world, everything is systematized and scaled. But small business marketing? It’s personal.
That means your strategy has to reflect you: your voice, your values, your goals, your capacity. There’s no single formula, and that’s a good thing!
The most magnetic brands are the ones that sound like real people.
4. Founders Don’t Need to Be Experts in Everything
Here’s something I’ve seen over and over: incredibly smart, talented founders feeling behind or burnt out because marketing doesn’t come naturally, or they simply don’t have the time to do it all. And they shouldn’t have to.
That’s why I focus on creating simple, sustainable strategies that make sense and work, without overwhelming or overcomplicating things.
You don’t need to become a marketing expert. You just need support from someone who gets your company and your goals.
Final Thought
Stepping into the work of supporting small business owners has been one of the most rewarding shifts I’ve made. Because when your brand is clear, your content is intentional, and your strategy feels sustainable, you focus more on what you love and less on what burns you out.
If you’ve been craving that kind of clarity, let’s build it together - email me at lara@highfrequenciescollective.com to set up your complimentary 1:1 today.