In this post, I’m breaking down the three non-negotiable foundations every small business needs to market with more clarity, consistency, and intention. Whether you're just getting started or refining what you've already built, these pillars will help you get aligned and take action that actually moves the needle.

Your brand messaging isn’t just about sounding good - it’s about clearly communicating who you are, what you do, and why it matters. Here’s how to build a messaging framework that actually resonates.