Lessons I’ve Learned From Supporting Small Businesses
High Frequencies Collective helps small business owners and creative founders find clarity in their brand messaging, build intentional content strategies, and design marketing plans that actually fit their lives.
What Working With a Brand Strategist Looks Like
Discover what brand strategy really means and how it can transform your business. Learn what it’s like to work with a brand strategist and build a clear, confident foundation for your brand.
The 3 Foundations Every Small Business Marketing Plan Needs
In this post, I’m breaking down the three non-negotiable foundations every small business needs to market with more clarity, consistency, and intention. Whether you're just getting started or refining what you've already built, these pillars will help you get aligned and take action that actually moves the needle.
Common Brand Voice Mistakes (and How to Fix Them)
Your brand voice is one of the most powerful tools you have, but when it’s off, your message falls flat. In this post, I’m breaking down the most common brand voice mistakes I see (especially among small business owners) and how to fix them so your content sounds like you and connects with the right people.
How to Write a Brand Messaging Framework That Actually Resonates
Your brand messaging isn’t just about sounding good - it’s about clearly communicating who you are, what you do, and why it matters. Here’s how to build a messaging framework that actually resonates.