Lessons I’ve Learned From Supporting Small Businesses
High Frequencies Collective helps small business owners and creative founders find clarity in their brand messaging, build intentional content strategies, and design marketing plans that actually fit their lives.
What Working With a Brand Strategist Looks Like
Discover what brand strategy really means and how it can transform your business. Learn what it’s like to work with a brand strategist and build a clear, confident foundation for your brand.
What to Post When You’re in a Content Rut
Stuck on what to post? Discover 7 simple, high-impact Instagram content ideas to stay visible, connect with your audience, and keep your content strategy flowing, without overthinking.
Marketing When You’re a Team of One (Realistic Tips That Don’t Overwhelm)
Wearing all the hats in your business and struggling to keep up with marketing? You’re not alone, and you don’t have to do it all. This post shares realistic, non-overwhelming tips to help you show up consistently, connect with your audience, and build momentum (without burning out).
How to Build a Month of Content in 1 Hour
Feeling stuck on what to post? You’re not alone. Content planning can feel overwhelming, but it doesn’t have to be. In this post, I’m breaking down the exact method I use to build a month of strategic, on-brand content in just one hour.
Organic Marketing vs. Paid: What Works Best for Emerging Brands
Wondering if your small business should focus on organic marketing or paid ads? In this guide, we break down the key differences between organic and paid marketing strategies and how to choose the right approach for your stage of growth.
The 3 Foundations Every Small Business Marketing Plan Needs
In this post, I’m breaking down the three non-negotiable foundations every small business needs to market with more clarity, consistency, and intention. Whether you're just getting started or refining what you've already built, these pillars will help you get aligned and take action that actually moves the needle.
Common Brand Voice Mistakes (and How to Fix Them)
Your brand voice is one of the most powerful tools you have, but when it’s off, your message falls flat. In this post, I’m breaking down the most common brand voice mistakes I see (especially among small business owners) and how to fix them so your content sounds like you and connects with the right people.
How to Write a Brand Messaging Framework That Actually Resonates
Your brand messaging isn’t just about sounding good - it’s about clearly communicating who you are, what you do, and why it matters. Here’s how to build a messaging framework that actually resonates.