Brand, Content & Event Strategy

Brand: Hop the Wave

Role: Brand & Marketing Strategist
Timeline: April - July 2025

Overview

Partnered with emerging THC beverage brand Hop The Wave to develop an integrated brand, content, and event strategy that clarified positioning, established consistency across channels, and brought the brand to life through values-driven, community-led experiences. The work created a strong foundation for intentional growth in a highly competitive category.

Strategy & Execution

• Brand Strategy: Defined the brand’s mission, values, tagline (“High Tides. Higher Vibes.”), tone of voice, and core messaging framework to establish a clear, differentiated identity rooted in lifestyle and connection.

• Content Strategy: Built a comprehensive content playbook including content pillars, a 30-day content plan, and an evergreen content bank designed to support scalable, consistent storytelling across social and digital channels.

• Experiential & Event Strategy: Developed a ready-to-execute event framework outlining partner criteria, activation concepts, and brand integration guidelines to ensure alignment across all live experiences.

• Ongoing Strategic Consulting: Served as a thought partner across creative, social, and experiential initiatives, ensuring all outputs aligned with growth objectives, brand voice, and regulatory considerations.

Impact

• Established a cohesive brand identity and storytelling system used across all consumer touchpoints.

• Delivered a scalable event playbook supporting values-driven, compliant activations.

• Created the foundation for consistent, intentional growth across content, social, and live experiences.

Why It Matters

For emerging brands, clarity is leverage. This work transformed Hop The Wave from a promising product into a fully articulated lifestyle brand with the systems, language, and frameworks needed to grow sustainably.