Brand, Content & Marketing Strategy
Brand: HappyTalks
Role: Brand & Marketing Strategist
Timeline: July 2025 - Present
Overview
Partnered with HappyTalks, a companionship service for older adults, to establish a clear brand identity, cohesive messaging framework, and go-to-market strategy rooted in emotional storytelling and genuine human connection. The work positioned HappyTalks as a trusted, purpose-led brand in the emotional wellbeing space and ensured it had a targeted strategy to connect with the right people.
Strategy & Execution
Brand Strategy: Led collaborative workshops to define mission, values, target audience, and positioning. Developed a comprehensive brand messaging kit including tagline, brand and founder stories, elevator pitches, and tone of voice guidelines.
Content Strategy: Built a repeatable content framework with clear pillars, themes, and messaging priorities designed to support consistent storytelling across social and digital platforms.
Marketing Strategy: Created a go-to-market roadmap outlining channel strategy, KPIs, sequencing, and partnership opportunities to support a focused, intentional relaunch.
Strategic Partnership: Served as an embedded thought partner, ensuring all brand and marketing outputs remained aligned with the company’s purpose, emotional tone, and audience needs.
Impact
Delivered a unified brand, content, and marketing strategy positioning HappyTalks as a leader in emotional wellbeing for older adults.
Enabled a seamless launch with consistent, authentic storytelling across all channels.
Established a repeatable framework now used for internal, social, email, and PR communications.
Why It Matters
For brands built on care and trust, emotional clarity is not a nice-to-have. It’s the strategy. This work gave HappyTalks the language to communicate its purpose with confidence, empathy, and consistency, ensuring every touchpoint clearly conveyed what the brand stands for and how it makes people feel. By translating a deeply human service into resonant, accessible messaging, HappyTalks was able to build trust, reduce friction, and connect meaningfully with both older adults and their families. The result was not just a successful relaunch, but a brand voice capable of carrying emotional weight as the business grows.
Client Testimonial
“Exceptional is the immediate word that comes to mind when I think of Lara and High Frequencies Collective. Lara helped us refine our messaging and build an effective marketing strategy that reflects who we are and reinforces our brand promise.
She has a rare gift of going beyond listening; she really hears you. She takes your goals, her experience and all of the thoughts swirling in your head and brings them into a clear, confident focus. Thanks to her guidance, our messaging finally has clarity, our content strategy has direction, and our marketing plan is in place. We’re genuinely excited to grow with the strategic foundation she helped us build and work with her on future projects.
High Frequencies Collective lives up to its name: Lara’s work truly operates on a higher frequency.
Christian R., Founder