Wondering if your small business should focus on organic marketing or paid ads? In this guide, we break down the key differences between organic and paid marketing strategies and how to choose the right approach for your stage of growth.

Your brand voice is one of the most powerful tools you have, but when it’s off, your message falls flat. In this post, I’m breaking down the most common brand voice mistakes I see (especially among small business owners) and how to fix them so your content sounds like you and connects with the right people.