National Events Calendar & Community Discovery

Brand: Bumble

Role: Project Lead, Brand Storytelling + Event Strategy
Timeline: October 2019 – April 2020

Overview

Led the development and launch of Bumble’s first centralized, brand-owned events calendar to improve event discovery, streamline field marketing efforts, and strengthen Bumble’s position as a real-life connector beyond the app.

Strategy & Execution

  • Brand & Experience Strategy: Identified a critical gap in event discovery as Bumble’s field marketing efforts scaled nationally. Shifted event promotion from fragmented, ambassador-led social posts to a unified, brand-forward destination that made it easy for users to find and attend events in their city.

  • Platform Implementation: Researched, selected, and implemented Splash as Bumble’s official event marketing platform, establishing a single source of truth for all community and brand events nationwide.

  • Cross-Functional Leadership: Partnered closely with Brand, Legal, Product, Partnerships, Creative, Finance, and Field Marketing to secure approvals, ensure alignment, and support long-term adoption across the organization.

  • Creative Direction & Brand Stewardship: Collaborated with internal creative teams and external vendors to ensure the events calendar reflected Bumble’s visual identity, tone of voice, and community-driven ethos across every touchpoint.

  • Systems & Enablement: Developed comprehensive training toolkits and led onboarding sessions for ambassadors, contractors, and internal teams, enabling consistent and confident use of the platform across markets.

Impact

  • Established a centralized, Bumble-branded hub for national and local event discovery.

  • Improved consistency, efficiency, and clarity for field teams and ambassadors.

  • Strengthened user connection to Bumble through accessible, real-world experiences.

  • Created a scalable system that supported continued expansion of Bumble’s event and community strategy.

Why It Matters

This initiative transformed how Bumble showed up in real life. By building a simple, scalable system rooted in brand intention and user behavior, Bumble removed friction from event discovery and made community participation feel effortless. The result was not just better operations, but a stronger, more human connection between the brand and its audience.

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